26,000 princess products from Disney alone.ĭisney isn’t the focus of Orenstein’s book, although I’m sure it’s possible to write a book solely on their marketing. Since then, Disney has created over 26,000 princess products – let that sink in. The Disney princesses weren’t a trend until 2000, when Andy Mooney realized that there was an untapped marketing opportunity. That’s one of the biggest things Peggy Orenstein discovered during the course of writing Cinderella Ate My Daughter, which has recently been released in paperback. Disney princesses are a ubiquitous part of childhood for millions of girls, but it wasn’t always that way, and it wasn’t even that way very recently. Ask any girl who her favorite Disney princess is, and she’ll likely have an answer, along with a detailed explanation.
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